BBA in Retail Management in association with CPM India

Programme Overview

The BBA in Retail Management program, in collaboration with CPM India, offers students a dynamic blend of academic rigour and real-world industry exposure, with emphasis on learning by doing through a 1-year paid internship in CPM India.

A standout feature of this program is the opportunity for students to intern and secure placements with CPM India, a leading retail and field marketing agency. With over 16 years of experience in the Indian market, CPM India specializes in insight-led sales, marketing, and customer experience strategies that help brands thrive in a competitive retail environment. Known for its data-driven approach and execution excellence, CPM India empowers students with hands-on exposure to real-time retail challenges, making them industry-ready from day one.

This program is designed to develop future-ready retail professionals by covering essential domains such as Fundamentals of Retailing, Consumer Behaviour, Retail Supply Chain Management, Inventory Control, Visual Merchandising, Retail Operations, CRM, Omni-Channel Retailing, E-commerce Strategy, and Retail Data Analytics. 

Programme Details:


The program offers students an understanding of BBA along with specialization in Retail Management with opportunity for students to intern and secure placements with CPM India, a leading retail and field marketing agency.

Duration:  4 Years  (8 Semesters)

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

Candidates have Passed in 10+2 examination with at least 50% marks in aggregate in 5 subjects. Should have qualified English as a subject. Merit preparation / shortlisting of candidates shall be on the basis of score in SAT/ MRNAT Marks in Qualifying Examination Pearson Test Score.

Admission Criteria:

Admission to BBA with Retail Management will be made on the basis of merit in any one of the following entrance examinations:

  • MRNAT (Manav Rachna National Aptitude Test)
  • SAT
  • Pearson Test Scores
  • Marks obtained in the 12th Standard Board Examination

This wide range of options assures flexibility for applicants with various academic backgrounds and geographies.

Nationality:

The course is accessible to Indian citizens, NRIs (Non-Resident Indians), PIOs (Persons of Indian Origin), and foreign nationals. The open policy encourages a multicultural and international environment for learning for those in search of retail management.

Selection Criteria:

The candidates would be shortlisted for this retail management course based on a shortlisting process of marks in qualification examinations, as well as marks in one of the entrance tests mentioned. A merit list will be prepared, and the shortlisting of the candidates will accordingly be performed to finally admit.

Scholarship Programme: As per MRU Policy

  • Utkarsh’ and ‘Uttam’ Schemes: Based on MRNAT performance 
  • Merit-Based Scholarships: Awarded on qualifying examination marks/CGPA.
  • MREI Wards: Special provisions for children of MREI employees.
  • Sibling Scholarships: For siblings studying within the same institution.
  • Alumni Scholarships: Exclusive benefits for Manav Rachna alumni.
  • Sports Scholarships: For state, national, and international-level achievers.

Programme Highlights

Industry-Aligned Curriculum: Covers key retail domains like supply chain, CRM, merchandising, and digital strategy.

Hands-On Learning: Real-world case studies, simulations, and projects for practical retail experience.

Digital & Omni-Channel Skills: Training in e-commerce, data analytics, and integrated retail platforms.

Live Industry Exposure: Direct engagement with retail operations to understand sales and customer strategies.

Execution Excellence: Emphasis on data-driven decision-making and operational precision.

Expert Mentorship: Guidance from seasoned professionals of CPM India to accelerate career growth.

Placement Pathways: Internship and job opportunities with CPM India to boost employability.

Curriculum

icon Curriculum Highlights

icon Career Pathway

Our Top Recruiters


Internship & Placement Opportunities

CPM India – A leading field marketing and retail execution agency, providing internships and placements through this program.

Why Pursue

Pursuing the BBA in Retail Management program is a strategic step toward building a dynamic career in one of the fastest-evolving industries. This program offers a future-ready curriculum aligned with the National Education Policy (NEP), blending academic rigor with practical exposure. 

Students gain in-demand skills across digital retail, supply chain, merchandising, and customer experience, while engaging directly with industry leaders like CPM India. With hands-on learning, expert mentorship, and strong placement support, the program empowers students to become agile, data-driven retail professionals equipped to lead in an omni-channel world.

Fee Details for BBA in Retail Management in association with CPM India

* The fee displayed above is applicable only to Indian residents. Fees for NRI and International students are different and will be shared upon enquiry.

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): As per details shared during the admission process.
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for BBA in Retail Management in association with CPM India

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
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    Complete the Online Application Form
  • 3
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    Upload Mandatory Documents
  • 4
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    Pay the Application Fee
  • 5
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    Appear or Submit Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear or Submit Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid score.

POs and PSOs

Program Outcomes (PO's)

PO1

Business Knowledge & Application

Apply fundamental concepts of management, commerce, and economics to effectively manage business operations.

PO2

Data-Driven Decision Making

Utilize quantitative techniques, data analysis tools, and information systems to analyze business data and support evidence-based decision-making.

PO3

Critical Thinking & Problem Solving

Identify, formulate, and analyze complex business problems, reaching substantiated conclusions using a combination of analytical and creative thinking.

PO4

Ethical Governance & Social Responsibility

Evaluate business dilemmas from an ethical perspective and apply principles of corporate governance and sustainability to create a positive societal impact.

PO5

Communication & Teamwork

Communicate business concepts effectively in written, oral, and presentation formats, and collaborate productively in diverse team settings.

PO6

Global Perspective & Collaboration

Analyze the impact of global factors on business and leverage collaborative networks to achieve organizational goals in a cross-cultural context.

PO7

Entrepreneurial & Innovative Mindset

Develop and evaluate new business ideas, demonstrating creativity, adaptability, and an understanding of the innovation lifecycle.

PO8

Leadership & Lifelong Learning

Demonstrate foundational leadership skills and recognize the need for, and have the ability to engage in, independent and lifelong learning in the context of a rapidly evolving business landscape.

Program Specific Outcomes (PSO's)

PSO1:  Apply analytical tools and data-driven frameworks to analyze complex business scenarios and formulate sustainable, ethical strategies within their specialized domain.

PSO2: Design, launch, and scale innovative retail formats and ventures by applying strategic planning, consumer behavior insights, and omnichannel retailing principles. Foster sustainable growth through effective governance, brand positioning, and succession planning in both independent and chain retail environments.

Frequently Ask Questions

What is unique about the BBA in Retail Management at Manav Rachna?

What kind of companies recruit retail management graduates?

What skills will I gain from this program?

What is the scope of growth after completing this course?

Is international exposure or placement support provided?

What is the advantage of the paid internship in the 4th year?

What is unique about the BBA in Retail Management at Manav Rachna?

What kind of companies recruit retail management graduates?

What skills will I gain from this program?

What is the scope of growth after completing this course?

Is international exposure or placement support provided?

What is the advantage of the paid internship in the 4th year?

Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India