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Undergraduate
4 Years
Admission Open for 2026
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The BBA in Retail Management program, in collaboration with CPM India, offers students a dynamic blend of academic rigour and real-world industry exposure, with emphasis on learning by doing through a 1-year paid internship in CPM India.
A standout feature of this program is the opportunity for students to intern and secure placements with CPM India, a leading retail and field marketing agency. With over 16 years of experience in the Indian market, CPM India specializes in insight-led sales, marketing, and customer experience strategies that help brands thrive in a competitive retail environment. Known for its data-driven approach and execution excellence, CPM India empowers students with hands-on exposure to real-time retail challenges, making them industry-ready from day one.
This program is designed to develop future-ready retail professionals by covering essential domains such as Fundamentals of Retailing, Consumer Behaviour, Retail Supply Chain Management, Inventory Control, Visual Merchandising, Retail Operations, CRM, Omni-Channel Retailing, E-commerce Strategy, and Retail Data Analytics.
Programme Details:
The program offers students an understanding of BBA along with specialization in Retail Management with opportunity for students to intern and secure placements with CPM India, a leading retail and field marketing agency.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Alumni Imprints Globally
Published Research Papers
MNC's & Indian Corporate Recruit
Patents (Filed/Granted)
Global Academic Collaborations
Alumni & In-Campus Startups
Countries with Footprints
Highest CTC Offered
Candidates have Passed in 10+2 examination with at least 50% marks in aggregate in 5 subjects. Should have qualified English as a subject. Merit preparation / shortlisting of candidates shall be on the basis of score in SAT/ MRNAT Marks in Qualifying Examination Pearson Test Score.
Admission Criteria:
Admission to BBA with Retail Management will be made on the basis of merit in any one of the following entrance examinations:
This wide range of options assures flexibility for applicants with various academic backgrounds and geographies.
Nationality:
The course is accessible to Indian citizens, NRIs (Non-Resident Indians), PIOs (Persons of Indian Origin), and foreign nationals. The open policy encourages a multicultural and international environment for learning for those in search of retail management.
Selection Criteria:
The candidates would be shortlisted for this retail management course based on a shortlisting process of marks in qualification examinations, as well as marks in one of the entrance tests mentioned. A merit list will be prepared, and the shortlisting of the candidates will accordingly be performed to finally admit.
Scholarship Programme: As per MRU Policy
Industry-Aligned Curriculum: Covers key retail domains like supply chain, CRM, merchandising, and digital strategy.
Hands-On Learning: Real-world case studies, simulations, and projects for practical retail experience.
Digital & Omni-Channel Skills: Training in e-commerce, data analytics, and integrated retail platforms.
Live Industry Exposure: Direct engagement with retail operations to understand sales and customer strategies.
Execution Excellence: Emphasis on data-driven decision-making and operational precision.
Expert Mentorship: Guidance from seasoned professionals of CPM India to accelerate career growth.
Placement Pathways: Internship and job opportunities with CPM India to boost employability.
The BBA in Retail Management program is thoughtfully crafted in alignment with the National Education Policy (NEP), offering a multidisciplinary and flexible learning experience. It provides a comprehensive understanding of the retail industry by integrating foundational concepts with emerging trends. The curriculum includes modules on consumer behavior, supply chain and inventory management, visual merchandising, and omni-channel retailing. Students also delve into digital retail strategy, CRM, and retail analytics, gaining both strategic insight and operational expertise. Emphasizing experiential learning through case studies, simulations, and industry projects, the program nurtures critical thinking, innovation, and career readiness in line with NEP’s vision for holistic and outcome-based education.
CPM India – A leading field marketing and retail execution agency, providing internships and placements through this program.
Why Pursue
Pursuing the BBA in Retail Management program is a strategic step toward building a dynamic career in one of the fastest-evolving industries. This program offers a future-ready curriculum aligned with the National Education Policy (NEP), blending academic rigor with practical exposure.
Students gain in-demand skills across digital retail, supply chain, merchandising, and customer experience, while engaging directly with industry leaders like CPM India. With hands-on learning, expert mentorship, and strong placement support, the program empowers students to become agile, data-driven retail professionals equipped to lead in an omni-channel world.
Course Fee (Annual): INR 2,51,400
Duration: 4 Years
* The fee displayed above is applicable only to Indian residents. Fees for NRI and International students are different and will be shared upon enquiry.
Modes of Payment
We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.
MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.
Key Points
Room Types: The hostels offer different types of rooms to suit different budgets and preferences:
Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.
Additional Facilities:
At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:
Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.
Notable facilities include:
The facilities enable students to pursue physical exercises that complement their academic development.
Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.
There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.
Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Log in to www.manavrachna.edu.in and click on the Admissions link.
Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.
Fill in the application by paying online using net banking, debit/credit card, or UPI.
Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid score.
Program Outcomes (PO's)
Business Knowledge & Application
Apply fundamental concepts of management, commerce, and economics to effectively manage business operations.
Data-Driven Decision Making
Utilize quantitative techniques, data analysis tools, and information systems to analyze business data and support evidence-based decision-making.
Critical Thinking & Problem Solving
Identify, formulate, and analyze complex business problems, reaching substantiated conclusions using a combination of analytical and creative thinking.
Ethical Governance & Social Responsibility
Evaluate business dilemmas from an ethical perspective and apply principles of corporate governance and sustainability to create a positive societal impact.
Communication & Teamwork
Communicate business concepts effectively in written, oral, and presentation formats, and collaborate productively in diverse team settings.
Global Perspective & Collaboration
Analyze the impact of global factors on business and leverage collaborative networks to achieve organizational goals in a cross-cultural context.
Entrepreneurial & Innovative Mindset
Develop and evaluate new business ideas, demonstrating creativity, adaptability, and an understanding of the innovation lifecycle.
Leadership & Lifelong Learning
Demonstrate foundational leadership skills and recognize the need for, and have the ability to engage in, independent and lifelong learning in the context of a rapidly evolving business landscape.
Program Specific Outcomes (PSO's)
PSO1: Apply analytical tools and data-driven frameworks to analyze complex business scenarios and formulate sustainable, ethical strategies within their specialized domain.
PSO2: Design, launch, and scale innovative retail formats and ventures by applying strategic planning, consumer behavior insights, and omnichannel retailing principles. Foster sustainable growth through effective governance, brand positioning, and succession planning in both independent and chain retail environments.
This programme is offered in collaboration with CPM India, providing students industry immersion from the first year. They receive a provisional appointment letter at admission, and the fourth year functions as a paid internship, allowing academic concepts to directly translate into operational retail experience with structured mentoring
Retail management graduates can join organized retail chains, FMCG companies, consulting firms, luxury labels, e-commerce platforms, and D2C brands. Opportunities exist across roles in sales operations, brand execution, merchandising, and retail strategy with organisations such as Reliance Retail, Amazon, Lifestyle, Shoppers Stop, and emerging digital-first brands.
Learners build competencies in store operations, supply chain coordination, merchandising, retail analytics, and customer engagement. The curriculum also develops managerial skills like leadership, negotiation, digital retail strategy, communication and problem-solving, preparing graduates for dynamic roles across retail operations and brand management.
Career growth extends from entry-level retail operations roles to positions such as Area Manager, Regional Manager or Retail Business Head based on performance and experience. Graduates may also pursue further studies, including MBA programmes or specialised postgraduate certifications in Retail Analytics, Marketing or Luxury Brand Management.
Yes. Students gain exposure to global retail trends through case studies, guest speakers, and industry networks. The partnership with CPM India enhances placement opportunities by connecting candidates with national and international retail projects, improving employability across diverse market segments.
The final-year internship functions as professional onboarding, offering real retail work experience across CPM India locations. Students receive stipends, gain role-specific training, and often convert internships into full-time positions, enabling them to enter the workforce with experience rather than beginning at a training stage.
This program stands out because of its collaboration with CPM India, which brings a direct industry interface. Students receive an appointment letter at the time of admission and complete their 4th year as a paid internship, ensuring academic learning translates into practical experience.
Graduates can find opportunities with leading retail chains, FMCG brands, e-commerce platforms, luxury stores, and consulting firms. Employers include companies like Reliance Retail, Amazon, Lifestyle, Shopper’s Stop, Big Bazaar, and emerging D2C brands.
Students develop key skills in store operations, retail analytics, merchandising, supply chain management, customer relationship management, and digital retail strategies - along with leadership, communication, and problem-solving capabilities.
With experience, graduates can move into senior roles like Area Manager, Regional Manager, or Retail Head. They can also pursue MBA or postgraduate certifications in Retail Analytics, Marketing, or Luxury Brand Management.
Yes. Students gain global perspectives through case studies, visiting experts, and networking opportunities. The collaboration with CPM India enhances placement opportunities, both in India and abroad.
The 4th-year internship acts as a career launchpad. Students gain hands-on experience at different CPM India locations, receive stipends, and often convert their internships into full-time job offers, making them industry-ready even before graduation.
Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India
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