BBA - Digital Marketing

Programme Overview

The BBA Digital Marketing program is a comprehensive undergraduate degree designed to equip students with in-depth knowledge and practical skills in digital marketing management. This digital marketing course blends foundational marketing concepts with the latest digital marketing strategies, tools, and technologies. Students learn to design, implement, and manage digital marketing campaigns, analyze digital marketing metrics, and develop data-driven marketing solutions for businesses in the digital era.

Programs Offered:

The BBA Digital Marketing program offers targeted specializations to equip students with advanced expertise in key areas of digital marketing management. Students can tailor their degree in digital marketing by focusing on the following specializations:

  • Social Media Marketing Tools: Master the use of leading social media platforms and digital marketing tools to design, execute, and analyze impactful social media campaigns.
  • SEO and SMO: Gain proficiency in Search Engine Optimization (SEO) and Social Media Optimization (SMO) to boost online visibility, drive organic traffic, and enhance brand presence across digital channels.
  • Content Writing: Develop strong content writing skills for digital platforms, focusing on creating engaging, persuasive, and SEO-friendly content for websites, blogs, and social media.
  • Website Building: Learn the fundamentals of website building, including design, development, and optimization, to support digital marketing strategies and improve user experience.

These specializations ensure that graduates of the BBA Digital Marketing course are well-prepared for specialized roles in the digital marketing industry, with practical skills that meet current market demands.

Duration: 4 yrs. (8 Semesters)

The Bachelor of Business Administration (BBA) in Digital Marketing at Manav Rachna International Institute of Research and Studies (MRIIRS) is a comprehensive undergraduate program crafted to prepare students for success in the rapidly evolving digital marketing landscape. The curriculum integrates foundational business education with advanced digital marketing strategies, ensuring graduates are ready to thrive in the digital economy.

Key Features

  • Industry-Relevant Curriculum: Covers the full spectrum of digital marketing, including search engine optimization (SEO), social media marketing, digital advertising, content marketing, web analytics, and email marketing.
  • Hands-On Learning: Emphasizes practical experience through live projects, digital marketing campaigns, simulations, and case studies, enabling students to apply their skills in real-world scenarios.
  • Advanced Digital Tools and Technologies: Provides training on industry-standard platforms such as Google Analytics, HubSpot, SEMrush, Hootsuite, and Facebook Ads Manager, ensuring students are adept with the tools used by professionals.
  • Personalized Career Pathways: Offers opportunities to specialize in high-demand areas like digital advertising, content strategy, data analytics, and social media management, allowing students to tailor their degree to their career goals.
  • Global Exposure: Collaborates with leading international institutions, including AIS New Zealand and KEDGE Business School, France, giving students a global perspective and access to study abroad programs.
  • Industry Internships and Capstone Projects: Includes mandatory internships and capstone projects, helping students gain hands-on industry experience and build a strong professional portfolio.
  • Professional Development: Features regular workshops, guest lectures by industry experts, and personalized career counseling to prepare students for leadership roles in digital marketing.
  • Entrepreneurial Focus: Encourages students to launch their own digital marketing agencies or consultancy firms, supported by the university’s innovation and startup ecosystem.
  • Digital Certifications: Prepares students for globally recognized digital marketing certifications such as Google Analytics, Facebook Blueprint, and HubSpot Inbound Marketing, boosting their employability in the digital marketing sector1

This BBA Digital Marketing course is designed to develop industry-ready professionals with the skills, knowledge, and global outlook needed for a successful career in digital marketing management.

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

BBA - Digital Marketing Eligibility Criteria

Academic Qualification: Candidates must have passed the 10+2 examination or an equivalent certification with a minimum of 50% aggregate marks in five subjects.

Subject-Wise Eligibility

English is a compulsory subject, and the four other subjects with the highest scores will be considered.

Admission Criteria

Selection is based on performance in CUET, MRNAT, or other recognized entrance tests.

Nationality

Open to Indian nationals and foreign students.

Selection Criteria

Candidates are shortlisted based on entrance exam scores and fulfillment of eligibility requirements.

Scholarship Programme - Utkarsh and Uttam

Manav Rachna offers a comprehensive range of scholarships to encourage academic excellence and support student potential for the 2025-26 academic year:

Utkarsh and Uttam Schemes (MRNAT-2025 Score-Based):

  • 90% and above: 100% Tuition Fee Waiver
  • 80% to 89.99%: 50% to 25% Tuition Fee Waiver
  • 70% to 79.99%: 25% to 10% Tuition Fee Waiver

Merit-Based Scholarships (Qualifying Exam Scores):

  • 98% and above: 100% Tuition Fee Waiver
  • 95% to 97.99%: 50% Tuition Fee Waiver
  • 90% to 94.99%: 25% Tuition Fee Waiver
  • 85% to 89.99%: 10% Tuition Fee Waiver

These admissions and scholarship criteria ensure access and support for a diverse and talented student body in the BBA Digital Marketing program.

Programme Highlights

Industry-Relevant Curriculum: Comprehensive digital marketing course structure covering SEO, social media marketing, content creation, digital advertising, web analytics, and email marketing.

Hands-On Learning: Strong emphasis on practical skills through live projects, case studies, digital marketing simulations, and real-world digital campaigns.

Cutting-Edge Tools and Technologies: Training on industry-standard digital marketing tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, and WordPress, preparing students for impactful roles in the digital economy.

Global Exposure: Opportunities for international collaborations and student exchange programs with institutions like AIS New Zealand and KEDGE Business School, France, offering a global perspective on digital marketing.

Entrepreneurial Focus: Dedicated support for aspiring digital entrepreneurs, including guidance on launching digital startups, building personal brands, and leveraging digital platforms for business growth.

Professional Certifications: Preparation for globally recognized certifications like Google Ads, Facebook Blueprint, HubSpot Inbound Marketing, and LinkedIn Marketing.

Personalized Career Pathways: Flexible learning options and elective courses allow students to specialize in areas such as content marketing, digital strategy, or performance marketing.

Workshops and Guest Lectures: Regular interactions with industry experts, digital marketers, and entrepreneurs provide real-world insights and valuable networking opportunities.

Capstone Projects and Internships: Mandatory internships and project-based learning help students build practical skills and a strong professional portfolio.

Digital Marketing Competitions: Participation in digital hackathons, pitch contests, and case study competitions enhances problem-solving and strategic thinking skills.

Curriculum

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Internship & Placement Opportunities for BBA - Digital Marketing Students

Digital marketing is one of Manav Rachna's BBA courses, which provide strong internship and placement support to guarantee students acquire necessary industry experience and are ready for many professional roles.

Important Attributes

  • Designed into the curriculum, mandatory internships give hands-on experience with top companies in sectors including banking, finance, technology, retail, FMCG, consulting, digital marketing, and startups. Among the roles students assume are Financial Analyst, Marketing Executive, Business Analyst, HR Associate, Digital Marketer, and Operations Manager.
  • Working with industry partners, students engage in live projects, business simulations, and capstone projects, so addressing actual business challenges and honing strategic decision-making abilities.
  • Along with regular seminars and simulated interviews to increase employability, the program offers thorough placement training—resume building, interview preparation, group discussions, and soft skill development. Personalised career counselling and direction come from a committed placement cell.
  • Strong industry ties with top recruiters, corporate leaders, and alumni networks give mentoring, career direction, and networking possibilities. Events, industry visits, and guest lectures enable students to develop professional relationships and grasp corporate cultures.
  • Particularly for students hoping for global business careers, there is help available for securing international internships and placements. Help is given for positions in multinational companies, international financial institutions, and worldwide consulting firms.
  • With students landing jobs at top firms including Deloitte, KPMG, PwC, Amazon, TCS, ICICI Bank, HDFC Bank, Wipro, and Infosys, the program boasts a consistent placement record. The active alumni network helps present students even with career guidance and mentoring.
  • This method guarantees that Manav Rachna's BVA Digital Marketing students graduate with competitive edge in the employment market, practical skills, and great industry exposure.

Top Recruiters: Department of Management Studies UG | MRIIRS

Manav Rachna: Among many different industries, some of the most respectable companies recruit BVA graduates—including those with digital marketing experience. Strong industry links and university professional training guarantee outstanding opportunities for its students.

Leading companies by sector banking and financial services:

  • Yes Bank; Standard Chartered; American Express; Bajaj Finance; Kotak Mahindra Bank; ICICi Bank;HDFC Bank.
  • Deloitte, KPMG, EY (Ernest & Young), PwC (PricewaterhouseCoopers), Grant Thornton, BDO, Protiviti, Accente; advisory and professional services
  • Tata Consultancy Services, Infosys, Wipro, HCL Technologies, IBM, Capgemi, Tech. Mahindra, cognisant of technology and IT systems
  • Amazon, Flipkart, Mynetra, Paytm, Swiggy, Zomato, Meesho, Shopify, MakeMy trip; e-commerce and digital marketing.
  • Nestle; PepsiCo; Hindustan Unilevers; Dabur; ITC; Marico; Coca-Cola; Procter & Gamble; Amul; Colgate-Palmolive, FMCG and Consumer Goods
  • Retail and Luxury Brands: Aditya Birla, Dependency Retail, Future Group Fashion and retail; stops by Louis Vuitton, Gucci, Zara, H&M. OYO, Ola, Uber, BYJU's, Unacademy, Nykaa, UrbanClap, CRED, PhonePe—starters and new-age companies.
  • Media and advertsides Times Group; economic times; NDTV; Wunderman Thompson; Ogilvy; McCann; Hindustan Times; Zed Media.
  • Infrastructure and real estate together cover DLF; Godrej Properties; Prestige Group; Oberoi Realty; Shapoorji Pallonji; JLL.
  • Apollo hospitals; Fortis; Cipla; Dr. Reddy's Laboratories; Sun Pharma; Medanta; Max Healthcare; Healthcare and Pharmaceuticals
  • DHL, Blue Dart, DTDC; Mahindra Logistics, Delhivery, Gati, TCI; logistics and supply chain

These top recruiters reflect both the many prospects open to Manav Rachna's BVA Digital Marketing graduates and the great industry reputation of Manav Rachna.

Placement Support

  • Manav Rachna guarantees strong preparation for careers in the exciting digital marketing industry by offering BVA Digital Marketing students thorough placement support. Working together, the Corporate Resource Centre and Development Cell (CRCDC) and the Internal Department Training and Placement Office (TPO) guide students from skill development to final job offers.
  • Important Supportive Placing Features
  • Specific Career Direction: Regular one-on-one meetings with faculty mentors and industry experts enable students to recognise strengths and match them with appropriate career paths by means of tailored career counselling and mentoring.
  • Professional help for resume writing, LinkedIn optimisation, cover letter creation, along with mock interviews, group discussions, and soft skills training to increase confidence and communication ability.
  • Strong business ties help internships, live projects, and placements with top digital marketing companies and worldwide brands to be facilitated. Students develop important professional contacts by means of frequent industry interactions, guest lectures, and networking events.
  • Support in securing significant internships in fields including SEO, social media marketing, digital advertising, and e-commerce; also provide direction on live and capstone projects to create practical experience and professional portfolios.
  • Supported by a high placement success rate through CRCDC and the Internal Department TPO, placement drives both on-campus and virtually link students with top companies.
  • Along with personality development seminars to improve leadership, teamwork, and decision-making skills, professional development workshops on digital marketing trends, data analytics, content marketing, and digital tools regularly schedule.
  • Through worldwide alliances, student preparation for employment in multinational companies, consulting firms, and international financial institutions, global placement support helps students be ready for anywhere.
  • Access to a strong alumni network with ongoing support from business leaders and successful graduates for mentoring and career advice.

Capstone Project & Research

Capstone projects help students to apply theoretical knowledge to practical business problems, so improving critical thinking and analytical ability. Sector Cooperation:

  • Many initiatives involve industry partners, giving real-world experience with active corporate issues.
  • Capstone projects give student portfolios great value by highlighting skills and problem-solving ability to companies.
  • These projects equip students with project management, leadership, and teamwork skills so preparing them for the workforce at graduation.

Student Support Resources

  • Academic and Job Advice: Regular employability skill workshops, career advice, and faculty mentoring.
  • Student Facilitation Centre for administrative needs, on-campus medical facilities, and professional counselling services;
  • Access to a well-stocked library, e-learning platforms, and a large spectrum of clubs, societies, and events for holistic development helps one learn resources and extracurrences.
  • Strong industry exposure, practical experience, and personal development opportunities in this multi-layered support system guarantees BVA Digital Marketing students at Manav Rachna are well-prepared for professional success.

Global Exposure at MRIIRS

Through calculated international partnerships and exchanges, Manav Rachna International Institute of Research and Studies (MRIIRS) gives its students great worldwide exposure. Especially in business and management, these alliances are meant to develop global competencies and equip students for successful worldwide careers.

Key International Cooperation: AIS St. Helens, New Zealand

  • presents dual degree options for International Business.
  • Specific courses in worldwide business strategies and cross-cultural management.
  • Immersion learning in the corporate environment of Asia-Pacific countries.

KEDGE Business School in France

  • dual degree programs featuring a highly regarded European business school.
  • Emphasise innovation, leadership, and international business methods.
  • Access to project-based learning, international internships, and specialised courses for world travel.

Students' advantages include

  • Possibility to get degrees with internationally known recognition.
  • Easy access to immersive cultural events via study abroad initiatives.
  • Globally networking and chances for professional development.
  • Interaction with many business models and newly developing worldwide markets.
  • Improved awareness of worldwide corporate environments, which is particularly important for students considering courses like Global Business and Digital Marketing.

Innovation & Startups

Through the Manav Rachna Business Incubator, MRIIRS supports entrepreneurship and innovation. This program offers design, fabrication, and manufacturing tools for startups and early-stage businesses so fostering the creative instincts of faculty, alumni, and students.

  • Angel investors, government initiatives, and economic-development coalitions provide access to capital.
  • Mentoring; knowledge; networking chances.
  • Integrated, tailored incubation support services covering administrative, financial, and regulatory support as well as customising.
  • Programs for capacity building and instruction aimed at honing entrepreneurial competencies and skills.
  • Strong alumni network maintained by MRIIRS helps to enable continuous interaction between present students and graduates. This network offers great industry contacts and improves career possibilities.

Future Employment Prospectues

A BVA or specialised BVA from MRIIRS opens many career routes worldwide as well as in India. Career paths available to those studying digital marketing include: content marketer, social media strategist, manager of digital marketing, SEO specialist.

  • Product marker, digital growth hacker, e-commerce manager.
  • Digital Advertising Specialist, Online Reputation Manager, Brand Strategist.
  • Digital analytics consultant; web analyst; PPC specialist.
  • Entrepreneurial prospects including starting a digital agency or consulting firm.
  • Strong industry-aligned curriculum, global exposure, and innovation ecosystem of MRIIRS guarantee graduates are ready for the changing needs of the worldwide corporate scene.

Why Pursue a BBA - Digital Marketing?

Learn in-depth digital marketing, including SEO, social media marketing, content creation, and digital advertising—skills highly sought after by companies.1

Making decisions based on data

Discover how to maximise marketing campaigns and produce quantifiable outcomes by learning to use digital analytics, artificial intelligence tools, and marketing automation systems.

Prepare you to create powerful and successful digital strategies by developing both analytical skills for performance evaluation and creative ability for campaign design.

Various Occupational Routes

Across sectors and worldwide markets, get ready for a variety of roles including Digital Marketing Manager, SEO Specialist, Content Strategist, and Social Media Manager.

Possibilities for Entrepreneurs

Leveraging the expanding digital economy, get the knowledge and confidence to launch your own digital brand or begin a digital marketing consulting.

Pursuing a BBA in Digital Marketing at Manav Rachna prepares you with the technical, creative, and strategic tools required to succeed in today's fast-paced digital environment.

Fee Details for BBA - Digital Marketing

  • Course Level

    Course Fee (Annual): INR 2,31,000 US $ 3500

  • Duration

    Duration: 3 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): In favor of “Manav Rachna International Institute of Research and Studies”, payable at Faridabad/New Delhi
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for BBA - Digital Marketing

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
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    Complete the Online Application Form
  • 3
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    Upload Mandatory Documents
  • 4
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    Pay the Application Fee
  • 5
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    Appear for MRNAT or Submit JEE Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear for MRNAT or Submit JEE Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.

PO's and PSO's

Program Outcomes (PO's)

PO1

Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2

Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.

PO3

Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.

PO4

Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.

PO5

Ethics

Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.

PO6

Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.

PO7

Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.

Program Specific Outcomes (PSO's) 

Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.

Analyse business situations and recommend managerial responses.

Develop effective oral and written communication and produce professional quality presentations.

Frequently Ask Questions

What is a BBA (DIGITAL MARKETING) course?

How is the BBA (Digital Marketing) useful in the overall career in the digital marketing sector?

What are the companies in which students of BBA (DM) are likely to do their internship in?

Is the course outline same for BBA (Gen) and BBA (DM)?

Are the faculties for BBA (Gen) and BBA (Digital Marketing) same?

Whether MRIIRS is competent to deliver the BBA (DIGITAL MARKETING) course independently given the fact that the subject is evolving at unimaginable pace?

Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India