Undergraduate
Duration 3 Years
The BBA Digital Marketing program is a comprehensive undergraduate degree designed to equip students with in-depth knowledge and practical skills in digital marketing management. This digital marketing course blends foundational marketing concepts with the latest digital marketing strategies, tools, and technologies. Students learn to design, implement, and manage digital marketing campaigns, analyze digital marketing metrics, and develop data-driven marketing solutions for businesses in the digital era.
Programs Offered:
The BBA Digital Marketing program offers targeted specializations to equip students with advanced expertise in key areas of digital marketing management. Students can tailor their degree in digital marketing by focusing on the following specializations:
These specializations ensure that graduates of the BBA Digital Marketing course are well-prepared for specialized roles in the digital marketing industry, with practical skills that meet current market demands.
Duration: 4 yrs. (8 Semesters)
The Bachelor of Business Administration (BBA) in Digital Marketing at Manav Rachna International Institute of Research and Studies (MRIIRS) is a comprehensive undergraduate program crafted to prepare students for success in the rapidly evolving digital marketing landscape. The curriculum integrates foundational business education with advanced digital marketing strategies, ensuring graduates are ready to thrive in the digital economy.
Key Features
This BBA Digital Marketing course is designed to develop industry-ready professionals with the skills, knowledge, and global outlook needed for a successful career in digital marketing management.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Alumni Imprints Globally
Published Research Papers
MNC's & Indian Corporate Recruit
Patents (Filed/Granted)
Global Academic Collaborations
Alumni & In-Campus Startups
Countries with Footprints
Highest CTC Offered
BBA - Digital Marketing Eligibility Criteria
Academic Qualification: Candidates must have passed the 10+2 examination or an equivalent certification with a minimum of 50% aggregate marks in five subjects.
Subject-Wise Eligibility
English is a compulsory subject, and the four other subjects with the highest scores will be considered.
Admission Criteria
Selection is based on performance in CUET, MRNAT, or other recognized entrance tests.
Nationality
Open to Indian nationals and foreign students.
Selection Criteria
Candidates are shortlisted based on entrance exam scores and fulfillment of eligibility requirements.
Scholarship Programme - Utkarsh and Uttam
Manav Rachna offers a comprehensive range of scholarships to encourage academic excellence and support student potential for the 2025-26 academic year:
Utkarsh and Uttam Schemes (MRNAT-2025 Score-Based):
Merit-Based Scholarships (Qualifying Exam Scores):
These admissions and scholarship criteria ensure access and support for a diverse and talented student body in the BBA Digital Marketing program.
Industry-Relevant Curriculum: Comprehensive digital marketing course structure covering SEO, social media marketing, content creation, digital advertising, web analytics, and email marketing.
Hands-On Learning: Strong emphasis on practical skills through live projects, case studies, digital marketing simulations, and real-world digital campaigns.
Cutting-Edge Tools and Technologies: Training on industry-standard digital marketing tools such as Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, and WordPress, preparing students for impactful roles in the digital economy.
Global Exposure: Opportunities for international collaborations and student exchange programs with institutions like AIS New Zealand and KEDGE Business School, France, offering a global perspective on digital marketing.
Entrepreneurial Focus: Dedicated support for aspiring digital entrepreneurs, including guidance on launching digital startups, building personal brands, and leveraging digital platforms for business growth.
Professional Certifications: Preparation for globally recognized certifications like Google Ads, Facebook Blueprint, HubSpot Inbound Marketing, and LinkedIn Marketing.
Personalized Career Pathways: Flexible learning options and elective courses allow students to specialize in areas such as content marketing, digital strategy, or performance marketing.
Workshops and Guest Lectures: Regular interactions with industry experts, digital marketers, and entrepreneurs provide real-world insights and valuable networking opportunities.
Capstone Projects and Internships: Mandatory internships and project-based learning help students build practical skills and a strong professional portfolio.
Digital Marketing Competitions: Participation in digital hackathons, pitch contests, and case study competitions enhances problem-solving and strategic thinking skills.
Digital marketing is one of Manav Rachna's BBA courses, which provide strong internship and placement support to guarantee students acquire necessary industry experience and are ready for many professional roles.
Important Attributes
Top Recruiters: Department of Management Studies UG | MRIIRS
Manav Rachna: Among many different industries, some of the most respectable companies recruit BVA graduates—including those with digital marketing experience. Strong industry links and university professional training guarantee outstanding opportunities for its students.
Leading companies by sector banking and financial services:
These top recruiters reflect both the many prospects open to Manav Rachna's BVA Digital Marketing graduates and the great industry reputation of Manav Rachna.
Placement Support
Capstone Project & Research
Capstone projects help students to apply theoretical knowledge to practical business problems, so improving critical thinking and analytical ability. Sector Cooperation:
Student Support Resources
Global Exposure at MRIIRS
Through calculated international partnerships and exchanges, Manav Rachna International Institute of Research and Studies (MRIIRS) gives its students great worldwide exposure. Especially in business and management, these alliances are meant to develop global competencies and equip students for successful worldwide careers.
Innovation & Startups
Through the Manav Rachna Business Incubator, MRIIRS supports entrepreneurship and innovation. This program offers design, fabrication, and manufacturing tools for startups and early-stage businesses so fostering the creative instincts of faculty, alumni, and students.
A BVA or specialised BVA from MRIIRS opens many career routes worldwide as well as in India. Career paths available to those studying digital marketing include: content marketer, social media strategist, manager of digital marketing, SEO specialist.
Why Pursue a BBA - Digital Marketing?
Learn in-depth digital marketing, including SEO, social media marketing, content creation, and digital advertising—skills highly sought after by companies.1
Discover how to maximise marketing campaigns and produce quantifiable outcomes by learning to use digital analytics, artificial intelligence tools, and marketing automation systems.
Prepare you to create powerful and successful digital strategies by developing both analytical skills for performance evaluation and creative ability for campaign design.
Across sectors and worldwide markets, get ready for a variety of roles including Digital Marketing Manager, SEO Specialist, Content Strategist, and Social Media Manager.
Leveraging the expanding digital economy, get the knowledge and confidence to launch your own digital brand or begin a digital marketing consulting.
Pursuing a BBA in Digital Marketing at Manav Rachna prepares you with the technical, creative, and strategic tools required to succeed in today's fast-paced digital environment.
Course Fee (Annual): INR 2,31,000 US $ 3500
Duration: 3 Years
Modes of Payment
We at Manav Rachna offer generous residential facilities and convenient transportation services so that each student, including those studying Manav Rachna, gets to enjoy a safe, comfortable, and fulfilling campus life.
MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference.
Key Points
Room Types: The hostels offer different types of rooms to suit different budgets and preferences:
Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.
Additional Facilities:
At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:
Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on programs with full seriousness.
Notable facilities include:
The facilities enable students to pursue physical exercises that complement their academic development.
Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.
There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, so that their travel will be easy and hassle-free.
Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Log in to www.manavrachna.edu.in and click on the Admissions link.
Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.
Fill in the application by paying online using net banking, debit/credit card, or UPI.
Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.
Program Outcomes (PO's)
Critical Thinking
Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.
Effective Communication
Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.
Social Interaction
Elicit views of others, mediate disagreements and help reach conclusions in group settings.
Effective Citizenship
Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.
Ethics
Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.
Environment and Sustainability
Understand the issues of environmental contexts and sustainable development.
Self-directed and Life-long Learning
Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.
Program Specific Outcomes (PSO's)
Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.
Analyse business situations and recommend managerial responses.
Develop effective oral and written communication and produce professional quality presentations.